Top 5 Beauty Retail Apps in Latin America: Q1 2025 Performance

The first quarter of 2025 saw notable trends in the performance of the top beauty retail applications in Latin America on a unified platform, with data insights provided by Sensor Tower.

O Boticário experienced a dynamic quarter in terms of downloads and active users. Weekly downloads initially peaked at 178.5K in early January, faced a dip mid-quarter, and rebounded to 182.6K by the end of March. Active users followed a similar pattern, starting at 2.1M, peaking at 3.2M in late March.

Natura (Oficial) maintained a steady download rate, beginning with 59.3K and increasing to 111.8K by mid-March. Active users started at 1.9M, with fluctuations throughout the quarter, ending at 1.8M.

Época Cosméticos & Perfumaria saw its downloads rise from 45.2K to a peak of 63.6K in mid-March, ending at 62.1K. Active users fluctuated, starting at 702.6K and closing the quarter with 626K.

Beleza na Web: Cosméticos recorded a peak in downloads of 63.7K in late January, with active users increasing from 634.9K to a peak of 707.8K in March.

Sephora: Compra en Línea had a gradual increase in downloads, culminating at 59K at the end of March. Active users started at 554.4K, facing a dip mid-quarter, but recovered to 399.5K by the end.

For more detailed insights and data on these beauty retail apps, visit Sensor Tower.